Branded for Life: Introducing Aera Instruments

Let’s just say for one moment that the stars aligned and you and some close friends were given the opportunity to work together and not just design a watch, but build your own watch brand. This brand would need a name that was new, yet familiar sounding; unique, yet relevant. Then you would want a design language that felt fresh and modern. Finally, you’d probably want bold products that would inspire and truly stand out in a growing field of competition. Enter Aera Instruments.

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