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C-1 Chrono
M-1 Dune
AERA is an independent British watchmaker focused on contemporary design, precision engineering and craft
Founded in 2018, our watches take inspiration from the clarity and purpose of classic tool watches – instruments designed to perform reliably in the real world.
Our aim is simple: to create enduring timepieces that balance modern aesthetics, refined proportions and exceptional craftsmanship at contemporary pricing.
Every design decision answers one question:
Will this watch still function and look beautiful in 50 years?
We make watches to be worn everyday and built to last for generations.
We call them Tools for Life.
Our retailers
Our watches are real objects, designed based on the scientific principles of ergonomics. Trying them on is the next step in your journey to becoming an Aeranaut.
Journal
Discover the world of Aera. Read about the origins of our timepieces, behind the scenes about our design language, artist showcases, and more.
Aeranauts
We’ve created a community of enthusiasts from all walks of life. They are the everyday adventurers and they continue to inspire what we do. We call them our Aeranauts.