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AERA is an independent British watchmaker founded in 2018. Inspired by the clarity and purpose of classic tool watches, we create contemporary mechanical watches defined by functional simplicity, refined proportions and the precision of Swiss watchmaking.
We make watches to be worn every day, built to endure and worth passing on.
We call them Tools for Life.
Every design decision is guided by one question:
Will this watch still function and look beautiful in 50 years?