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What the press say about our watches
Naturally, having spent so long working on our watches, we admit to being a little biased. We love them. But ultimately, it doesn't matter what we think. So, we decided to get the opinions of leading figures in the watch, design and style industries and our customers, who, having seen and handled the watches, share their different experiences and perspectives. Here's what they told us.
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Visit Josiah Gogarty's ReviewThe GQ edit of the best new watches in 2026
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Visit Georgie Young's ReviewLuxx Report: Men's Style Issue March 2026
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Visit Christian Gollayan's ReviewThe Best New Menswear Releases This March
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Visit Jonathan Evans's ReviewAera Just Brought Back 2 Instant-Classic Watches
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Visit Vivian Morelli's Review9 best rubber strap watches that aren't the usual suspects
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Visit Troy Barmore's ReviewAera's New M-1 Is A Decidedly Modern Field Watch That Transcends The Limits Of Its 20th-Century Inspiration
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Visit Zach Kazan's ReviewHands-On: the Aera M-1 Blackbird
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Visit Vincent Deschamps's ReviewChronographs Brands Don’t Make Anymore
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Visit Telling Time's ReviewYou’ve Never Seen a Chronograph Like This! Aera C 1 Cloud Review
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Visit Stacia Datskovska's ReviewThis New Aera x Todd Snyder Watch Fuses Utility With Luxury
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Visit Paolo Sandoval's ReviewTodd Snyder’s Latest Watch Collab Was Designed to Sell Out
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Visit Jeremy Freed's ReviewTodd Snyder Only Made 50 of These Whistle-Clean Dive Watches
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Visit Brad Lanphear's ReviewTimex’s Favorite Collab Partner Has a New Muse — and Its Best Watch Yet
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Visit Maxim's ReviewTodd Snyder & AERA Instruments Launch Limited-Edition D-1 Diver Watch Collaboration
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Visit Johnathan Evans's ReviewThe Aera x Todd Snyder £2,300 Watch Collab Is Guaranteed to Sell-Out. Here's How to Buy in the UK
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Visit Nicholas Hegel McClelland's ReviewThese Todd Snyder x AERA Dive Watches Launch Feb. 10—and Will Sell Fast
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Visit Elodie Townsend's ReviewAera Introduces a New Automotive Inspired C-1 Chrono
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Visit Gear Patrol's ReviewThis Minimalist Chrono Pays Tribute to the Good Ol’ Days of Analog Motoring
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Read Review21 Watches You've Missed - Keep time with the horology’s most exciting new watches.
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Visit Simon de Burton's ReviewSAS stealth colour marks out rugged Aera M-1 Dune watch
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Visit Adam Hay-Nicholls's ReviewCityAM: Autumn Issue - Rennsport Watch Feature
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Read Review18 luxury men’s fashion updates for autumn 2025
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Visit Michael Sonsino's ReviewAera Introduce M-1 Dune with ‘Pink Panther’ Display
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Visit Peter Howarth's ReviewSecret Trips Autumn 2025
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Visit Gemma Klasmer's ReviewDIAL IT BACK: The pared-back, matt black C-1 Shadow is Aera’s first chronograph
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Visit Tom Austin's ReviewAera’s M-1 Dune draws unlikely inspiration for its unique pink dial
Podcast
Read ReviewWatchmaking special: Aera and highlights from Geneva Watch Days
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Read ReviewThe GQ edit of the best new watches in 2025
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Read ReviewAera M-1 Dune: A Dusty Pink Tribute to SAS ‘Pink Panther’ Land Rovers
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Read ReviewAera Just Launched a Striking £1,600 Pink Dial Watch With SAS Military Origins
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Visit Aera's ReviewAera - M-1 Dune
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Read ReviewTravel Watch Of The Month: Aera M1 Blackbird
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Read Review“...a modern take on the classic chronograph with a pared-down display with recessed sub-registers.”
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Read Review“It’s a fun play on the minimalist sports chronograph recipe.”
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Read Review“A week on the wrist with the Aera D-1 – Affordable Rolex Submariner killer?”
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Read Review“Diver Watches of the Year 2022.”
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Read Review"The start-up with generations of experience"
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Read ReviewBranded for Life: Introducing Aera Instruments
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Read Review“Aera did manage to offer a surprisingly fresh take on not one but two rather traditional categories.”
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Read Review“Aera brings its contemporary flair to its first ever chronographs.”
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Visit YoureTerrific's Review“Different enough to be interesting”
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Read Review“A brand making waves. The D-1 Diver and P-1 Pilot, minimalistic watches with a more modern design aesthetic.”
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Read Review"I personally love them.'
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Read Review"A new Anglo-Swiss brand sets out to modernise the classics"
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Read Review"It represents a compelling fusion of modern design and function.”
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Read Review"D-1 is an exemplary watch with a Leica-like feel and big yet comfortable presence."
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Read Review“This staunchly British brand has a focus on actually making something resolutely modern rather than jumping on the retro bus.”
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Read Review"Thor’s 2024 New Year’s Watch Resolutions — Quirkiness For The Win!"
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Read Review"The Aera D-1 Diver Makes A Strong Case For The Renaissance Of Big Tool Watches"
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Read Review"Both models manage to feel distinctive, stylish, and more mature than I’d expect from such a young brand."
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Read Review"British indie gives a modern twist to the historic World War II field watch format."
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Read Review"Classic Military Design in Contemporary Fashion"
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Read Review"Aera is the first watchmaker I’ve seen to have taken the Dirty Dozen recipe and turned it into something entirely new."
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Read Review"The design of these two chronographs straddles the line between "design object" and "tool watch" quite successfully."
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Read ReviewGQ Magazine - "17 best British watch brands, as rated by several industry experts"
Podcast
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