Naturally, having spent so long working on our two debut watches, the P-1 Pilot and the D-1 Diver, we admit to being a little biased. We love them.

But ultimately, it doesn’t matter what we think. What matters is what our potential customers think.

So, we decided to get the opinions of customers, leading figures in the watch, design and fashion industries. Who, having seen and handled the watches, share their different experiences and perspectives.

 Here’s what they said.

Aera’s new D-1 Diver does not disappoint. It’s genuinely hard to come up with something new in this field. And not just something new, but something that feels contemporary. The D1-Diver is a modern watch. It belongs to now.

Johnny Davis
UK Esquire / The Big Watch Book

To my mind the P-1 Pilot sits squarely at the intersection between ‘design watch’ and ‘tool watch’. Yes, it’s functional, but it also looks super-cool with it. This is a serious piece of watchmaking, assembled, tested and finished in Switzerland. Its dial is one-piece. There is no tapered ring to mess with the minimalist aesthetic – there doesn’t need to be. 

Johnny Davis
UK Esquire / The Big Watch Book

Aera, Featured as Hodinkee's one to watch

Our exclusive first review is now live on the Hodkinee site, they get hands on with our first launch editions.

'Both models manage to feel distinctive, stylish, and more mature than I'd expect from such a young brand. Certainly the definition of "one to watch," it will be exciting to see how the brand evolves and expands its lineup in the coming years.'

Read the full article here


“Our goal is to make authentic contemporary watches that appeal to watch and style lovers equally, and punch above their weight in terms of execution, quality and finish,” Minhas says.

It represents a compelling fusion of modern style and function, and arguably a truly fresh viewpoint in the watch world. So what is better, then – consistency or variety?

Aera might be one brand attempting to do both."

Aera Rebuilds the Dive and Pilot Watch for 2022

Read the full article here


The Grey NATO – 186 – Marshall Sutcliffe of 'Wristwatch Revival'
Listen to Marshall Sutcliffe and James Stacey discuss the D-1 Diver at 1hr2m

The Grey NATO – 181 – Jason Under The Ice
Listen to Jason Heaton and James Stacey discuss the D-1 Diver at 13.27