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For covert operations, the SAS would paint their Land Rovers a fetching pink, which was said to make them invisible in the dunes at dusk and dawn. We’ve taken inspiration from this for the dusty shade used on the M-1 Dune. It changes subtly depending on the sky and the light. In bright sunlight it takes on an almost sandy tone, while in warmer light at dusk and dawn, the pink tones pop. We like to think it’s exactly as the SAS would have intended, acting as an adaptable camouflage for desert dwellers.
The rest of the watch is business as usual. 39mm in diameter, it’s powered by a manual-wound Sellita elabore grade movement, known for its reliability in all manner of conditions. Once fully wound, it’ll keep ticking for 42 hours. Assembled and finished by hand in Switzerland, its case is made from 904L stainless steel. A superior steel than the more commonly used 316L alloy, it’s known for its ability to withstand corrosion and pitting. While more difficult to work with, it’s this added durability that ensures our watches are tools for life.
Field watches have always been regarded for their rugged functionality. The M-1 Dune is no different. It comes with our dished, one-piece dial as well as our domed sapphire crystal. Combined, this provides clear legibility at all angles and times of day. When the sun does set, it’s still easy to read thanks to the Super-LumiNova®, which we’ve hand-applied to the hands and crown pip. For the large numerals and Aera logo, we’ve hand-applied them from solid blocks of Globolight. This hand-finishing ensures each watch is unique, and lights the M-1 Dune up in bright military green, with the logo shining bright white.
Like every Aera watch, the M-1 Dune comes with its own serial number on the screw down crown. In an edition of just 300 watches, it gives each watch an individual flair. We also include two of our integrated straps in Charcoal Grey suede and an additional one of your own choosing. Both have matching 904L stainless steel hardware and feature our quick-release mechanism, so you can swap them out on the fly. We spent three years perfecting their integrated design, which forms around the wearer’s wrist for day-long comfort. Also included with the watch is our signature black pebble grain Italian leather pouch, handmade in the UK, which is made to keep the watch safe on your travels.
Shipping and Returns are on us. No questions asked 30 days money-back guarantee.
Local duties and taxes are included in the price advertised for deliveries to the UK, US, Australia, Belgium, Canada, Czechia, Denmark, Finland, France, Germany, Hong Kong, Ireland, Isle of Man, Italy, Japan, Jersey, Malaysia, Netherlands, New Zealand, Singapore, Spain, Sweden, Switzerland, & United Arab Emirates.
For more information see our shipping policy.
All Aera watches come with have a two-year limited warranty from the date of purchase. You can easily extend the warranty for one additional year by visiting the Warranty page and registering your watch. We undertake to repair, free of charge, including shipping, any problem with the functions of the watch that result from defective manufacturing. If there is mechanical failure of the movement within the warranty period, rectification will include reseal and complementary refresh of the case.
For more information see our refund policy.
Inspired by the SAS’s pink desert Land Rovers, the M-1 Dune reimagines military utility with a dusty pink dial, an homage to 1960s MOD missions, engineered today as a true tool for life.
| Swiss Made |
| 39mm Diameter |
| Sellita SW216-1 Manual-Winding, Elabore Grade Movement |
| 3-Year Warranty* |
| Edition of 300 pieces |
Hand-assembled in Switzerland, the M-1 Dune’s 39mm 904L stainless steel case offers exceptional corrosion resistance and durability. Satin-brushed and precisely machined, it’s a modern, military-inspired tool engineered for longevity.
| Material | 904L stainless steel |
|---|---|
| Lug-to-lug | 47.6mm |
| Lug width | 20mm |
| Thickness | 13.14mm |
| Weight without strap | 65.2g |
| Water resistance | 10ATM/100m |
Powered by a manual-wound Sellita movement with a 42-hour reserve, the M-1 Dune features a dished dusty-pink dial, domed sapphire crystal, and hand-applied Globolight™ numerals for legibility in any light.
| Movement tolerance +/- 7 to +/- 15 seconds per day |
| 28,800 vibrations per hour (4 Hz) |
| 42-hour power reserve |
| 23 jewels |
| Grade X1 Swiss Super-LumiNova® |
| Hacking seconds |
"I recently received the M-1 Dune and was blown away by the attention to detail that went into making it (raised numbering, dish dial, indented small seconds, great lume, and the dynamic dune color). Very happy with the purchase!"
"I ordered the M-1 Dune model. Seamless process from ordering to delivery and the watch is just what I want; classic 'Dirty Dozen' styling presented in a beautifully designed and constructed watch. I am impressed."
"It was a pleasure buying this watch. From purchase to delivery, it is a non stop joy. AERA obviously is a company that is proud of the product they make. The result – a great and beautiful watch made by people who care for the customer. Well done AERA!"
We've spent years perfecting these watches, so we're admittedly biased.
But our opinion isn't the one that matters. Here's what experts say.