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Welcome to our first edition of the Aera Journal, a place where we will explore and explain the things that inspire us, define us and drive us. It’s an opportunity to bring you into the world of Aera in an entertaining and informative way. Each month, we will focus on a different aspect of the world we, as watchmakers, inhabit, through the work of others and through our own efforts to create a brand founded on the notion of lasting value. We create what we call tools for life – pieces that are built to serve you every day and do it for a lifetime.
In the creation of each new Aera watch, we strive to look at what we do through the lenses of engineering, craft, design, responsibility and purpose to ensure we build the maximum authenticity, performance and functionality into our watches.
Time is our most valuable luxury. We hope you will enjoy spending a little of yours, each month, in our world.
Be well,
Jas Minhas & Olof Larsson