Founded in 2022, Aera brings together two families that have been active in watchmaking for several generations, in different market segments and from different corners of Europe. Jas Minhas is British and learned the ropes of watch retail from his father, while Olof Larsson is descended from Sweden’s most prestigious retail dynasty. Together, they’re on a mission to reconcile the best of watchmaking with the best possible pricing.
"The start-up with generations of experience"